ABOUT ME

I've spent the past 15 years immersed in digital technologies, brand management and social media, and am currently Director of Audience Development for FRONTLINE, PBS’ flagship investigative journalism documentary series.

Prior to FRONTLINE, I was Executive Director of Brand and Audience Development at KQED, the Bay Area’s PBS and NPR station. Previously I was also Director of Social Media with Everybody At Once, an agency specializing in directing, educating and implementing audience development and social media strategy.

My favorite thing is translating complex ideas into user-friendly actions that make it easier for people to connect over the things they love.

EXPERIENCE

I have consulted and contributed audience-building strategy for some well-known entertainment brands including BBC America, CMT, Discovery, Starz, SundanceTV, WNYC, and for professional sports team AS Roma. 

Early in my career, I was the Editor-in-Chief of My Damn Channel, one of the first online entertainment studios and multi-channel networks on YouTube.